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awareness campaign

SSWAA's National Awareness Campaign to increase an understanding and raise appreciation for the profession of School Social Work while addressing key workforce challenges.

SSWAA is the national organization fully committed to promoting the profession of school social work and empowering school social workers.  School social work professionals are critical in fostering safe, supportive, and inclusive school environments and improving student outcomes. SSWAA is aware of workforce issues impacting the profession and aims to address key issues in the Unite to Ignite campaign.

What are the workforce issues?

Role clarity, manageable student ratios, title protection, unique professional training, district support to receive school social work specific professional development, and fair pay are some of the workforce issues that will be addressed in the Unite to Ignite campaign.

Why Does it Matter?

Addressing these challenges is critical for the effectiveness of school social work and for the well-being of students, staff, school communities, and the school social workers themselves.

Is this true for You?

  • Have you ever been asked, "So, are you like a guidance counselor?" or "Do you handle discipline issues?"

  • Are you balancing a caseload so high that you can’t provide the level of support your students need?

  • Do others in your school know about the advanced training and unique expertise you bring to the table?

  • Does your salary match the level of your education and expertise?

find out how

Through the Unite to Ignite Campaign, find out how SSWAA is:

  • clarifying the true scope of school social work so we can focus on what matters most: supporting students.

  • advocating for realistic student ratios that support meaningful impact.

  • making a case for fair compensation that acknowledges our essential role in schools.

  • sharing key information with the educational community to recognize the advanced expertise of school social workers.

IT WILL TAKE ALL OF US! 
EVERY CONTRIBUTION COUNTS!

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Get Involved: Become an Ambassador! 

Ambassadors will participate in activities which may include meeting with administrators or supervisors, talking to school boards, engaging on social media, and talking to press/media outlets. As an ambassador, you’ll have the freedom to engage in ways that fit your interests, strengths, and schedule. Whether you prefer talking with school leadership, sharing on social media, or working behind the scenes, your involvement makes a difference!  Ambassadors will receive training and resources to support their role in raising awareness about the profession.  More information on training opportunities will be coming soon!

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Join the Movement!

Do you want to be a change maker? 

School Social Work Ambassadors will have a positive impact as they raise awareness and strengthen the profession! If you want to achieve personal and professional growth, expand opportunities for networking, and contribute to lasting change for our profession, sign up today to be an Impact Ambassador!

Sign Up Today to be an Impact Ambassador

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